Above is a visual chart generated by scraping and cleaning Worldbank and Statista data, and then using Tableau. (Note: The data is taken in July 2021, and there are many differences with the latest data; all are B2C type retail e-commerce data )
The data that this series of charts can display is roughly as follows:
Basic indicators: basic data on population, gender, industrial structure, wealth gap, etc. of each country
Retail e-commerce market country email list space and trends: It includes data such as GDP, consumer expenditure, online shopping expenditure, number of online shoppers, penetration rate of online shoppers, and Statista's forecast of online shopping revenue and online shoppers in each country, which can be used to understand the size of the target market.
Market conditions of different categories of commodities (online shopping): including the growth of 13 categories of commodities, as well as data on income and per capita income of different categories in different countries, which can be used to understand category preferences in different countries
Market situation of each country (online shopping): basic attributes of online shopping groups in each country, understanding of e-commerce income of different categories of goods, etc.
Just a few insights from the chart:
Retail e-commerce in China and the US accounts for more than half (60%) of the market
From now to 2025, the growth rate of retail e-commerce revenue in most developed countries will slow down (around 5%), and the growth rate of online shoppers will slow down (around 3%).
From now to 2025, Indonesia, Eurasian countries Turkey, Africa Nigeria and other countries in Southeast Asia, the development speed of online retail e-commerce is relatively prominent
From now to 2025, the penetration rate of online shopping in African countries will slowly increase. By 2025, the penetration rate of online shopping in well-developed countries will reach around 30%, and the poorer ones will only be 10% (85% in China by then). And the ARPU of most countries will be less than $50. From this point of view, it will not be a good choice to do African e-commerce in recent years.
DIY, Garden & Pets categories, Sweden, Finland, France have large market space and high customer unit price (an application in practice)