They want advice and actionable insights to help them make sound business decisions – and that's a lot less controversial than politics. Business journalists - while they want to get to the heart of the story - usually fulfill a service role, which is to provide viewers or readers with actionable information that will help them in their work, their investments, the choice of good bank. , or another business-centric topic.
2. Public relations > social media. According to Real Estate Photo Editing Dukas, the main reason why traditional advertising and public relations are better than tactics such as social media and paid ads is the perception that they are authentic. After all, over 80% of customers are completely unaware of online ads and 91% believe online ads are more invasive than they were just two years ago.