One of our most requested workshop topics has always been onboarding and lifecycle campaigns. That's why we're excited to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. We all know KPIs aren't just about open and click-through rates. Email has a major impact on converting trial users to paid accounts and turning one-time buyers into subscribers. And that's just the starting point. Email campaigns, when done correctly, can also retain those converted customers as lifetime customers. What are you going to learn?
In this workshop, you'll learn which lifecycle campaigns you need to set up, how to create them, who to send them to, and most importantly, how to know what they should contain. Fix My Churn CEO Val Geisler will cover: The what, why, when and how to create email campaigns that meet your customers' needs at the right time The customer Image Masking Service research technique every email marketer needs in their back pocket How to Write Conversion-Focused Email Copy When You're Not a Highly Skilled Copywriter Email is an interactive medium and this workshop is no different. Be prepared for a lecture game, a group chat game, and plenty of takeaways.
You'll walk away with hands-on experience, worksheets, checklists, and resources that you can bring back to your team and use to impress your leadership. Who is this workshop for? Are you looking to use email to impact the entire customer lifecycle? This workshop is designed for anyone interested in helping to increase conversions and/or reduce email unsubscribe (hint: it's you). Join Val at Litmus Live Boston on October 9 or in San Francisco on November 14 and explore the strategy and tactics that lead to truly successful lifecycle email programs. Get your ticket → How to build, grow and nurture your email team Level: For all Digital marketing, and certainly email,