Every year we see new design trends shaping digital marketing, from the use of color and imagery to typographic trends, interactivity, and more. In our “Trends in Email Design” series, we take a look at the hottest trends in digital design and how they translate to email marketing. Typography in emails has been a hot topic of discussion for several years. Web fonts allowed email designers to be more creative and helped brand identities stand out. In 2019, the world of print and digital design has seen a trend towards bigger and bolder typography, and this trend is hitting our inboxes as well. The reason for this trend? It's another way to grab a subscriber's attention,
make a bold statement, and deliver key messages quickly. Bold headlines are quickly becoming the norm in email design, often stealing the spotlight from or even replacing photography or other images! Writers create succinct and fun content that attracts and intrigues while remaining digestible and engaging. This harmony between voluminous Image Masking Service and concise texts increases the chances that the messages will be heard. So, as designers and copywriters get more creative with text, emails with fewer or no images are on the rise. Bold Typography in Email Marketing Here are some examples of brands getting their message across with big, bold, and beautiful typography.
Made Many retailers rely on the power of product imagery to grab subscribers' attention. But does every email have to lead with this? For the Made.com furniture market , this is not the case. Instead, they welcome new subscribers with a beautiful and bold headline. Their use of the FS Neruda typeface and the perfectly placed hand-drawn scribbles grab the reader's attention. See code and its rendering between clients in Litmus Builder GoPro Yes, the images in this email are stunning. But it's the bold typography that makes this email from GoPro truly special. Subscribers can quickly grab the message just by scanning that email, and by reversing simple words into each headline, GoPro helps get the message across that whatever your buzz, you can capture the perfect shot. To make this bold statement, GoPro uses Montserrat , an open license font that complements clean, uncluttered compositions.