The Department of Justice of the United States, along with various states of that country, would be preparing a lawsuit against Google. It is well known that the phone number list digital advertising market is dominated by two big firms. Google and Facebook have left other platforms with few opportunities for growth on the ground. Although this has become "normal", the reality is that the US government seems not to be entirely happy with the situation. A lawsuit at the door. As reported by The Wall Street Journal , the United States Department of Justice, along with various states in that country, would be preparing a lawsuit against Google.
After the authorities concluded that the company behind the largest search engine in the world created a monopoly on online advertising. If this is a reality, the legal process would be approved that same summer, while the phone number list investigation would be concluded by late fall. The initiative was seen as the investigation was promoted by Senators Josh Hawley and Richard Blumenthal who assure that the technology giant has a total domain of digital ads thanks to its total control of the search market. "Having more than 90 percent of the global search market share, the opportunities for anti-competitive conduct are substantial," the two politicians said in a letter. Beyond the market share that Google has.
What stands out from the accusations of both senators are the points in which they talk about the practices that Google carries out to phone number list maintain leadership. According to the authorities, the company has incurred in the use and creation of "illegal means" to dominate the search market and, therefore, the advertising associated with this service. As an example, they mentioned the occasion in which the European Union, during 2017, fined Google with 2.7 billion dollars for violating competition rules. What Google did is illegal under EU competition rules. It denied other companies the chance to compete on the merits and innovate. More importantly, it denied European consumers a genuine offer of services and the full benefits of innovation," said Margrethe Vestager, the European Union Commissioner for Competition at the time.