The field of mobile reading seems to be a red sea, but [NetEase Snail Reading] is slowly swimming into this red sea at this time, and won the 2017 App Store's [April Best App] 2 months after its launch. , precisely because I saw it in the App Store, I began to put down the [Read More] that I had used for four or five years, and deeply Buy email list experienced the [NetEase Snail Reading] launched by NetEase.
In the process of writing this analysis, I tried to use the product analysis method to analyze from the strategy layer, architecture layer and presentation layer, but this process is too painful. After several revisions, I decided to experience and analyze it from the perspective of my major.
UI design is at the back end of the entire product design process and is ultimately presented to users. An excellent user interface/visual design does not come out of thin air, nor is it determined by the subjective wishes and aesthetics of a designer. It carries the demands of the product at the bottom of the strategic layer, architecture layer, etc. Visual analysis is a relatively subjective thing. Vision itself is a highly subjective feeling, but if you can observe how it can perfectly display the appeal of the product to the user through visual design through the seemingly subjective vision, I believe Very helpful for my future design work and collaboration with product managers.
In order to facilitate the writing of this article, this article will abbreviate [NetEase Snail Reading] as [Snail], and I hope readers will forgive me.
Why would I use/like it
"Seed Anchor" is a psychology or technique for attracting the opposite sex introduced in "Devil Dating". It is a combination of conditioned reflexes generated by the link between a certain inner mood and a certain action or expression. In other words, this combined stimulus depends on an incentive, and the incentive imposed by [Snail] is exactly the Slogan that NetEase constantly promotes, "reading for free for one hour a day"
The following is an explanation of the five elements of the seed anchor, how [Snail] successfully achieved the seed anchor through this incentive.