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hremon716
Mar 01, 2022
In Share your story with us
One of our most requested workshop topics has always been onboarding and lifecycle campaigns. That's why we're excited to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. We all know KPIs aren't just about open and click-through rates. Email has a major impact on converting trial users to paid accounts and turning one-time buyers into subscribers. And that's just the starting point. Email campaigns, when done correctly, can also retain those converted customers as lifetime customers. What are you going to learn? In this workshop, you'll learn which lifecycle campaigns you need to set up, how to create them, who to send them to, and most importantly, how to know what they should contain. Fix My Churn CEO Val Geisler will cover: The what, why, when and how to create email campaigns that meet your customers' needs at the right time The customer Image Masking Service research technique every email marketer needs in their back pocket How to Write Conversion-Focused Email Copy When You're Not a Highly Skilled Copywriter Email is an interactive medium and this workshop is no different. Be prepared for a lecture game, a group chat game, and plenty of takeaways. You'll walk away with hands-on experience, worksheets, checklists, and resources that you can bring back to your team and use to impress your leadership. Who is this workshop for? Are you looking to use email to impact the entire customer lifecycle? This workshop is designed for anyone interested in helping to increase conversions and/or reduce email unsubscribe (hint: it's you). Join Val at Litmus Live Boston on October 9 or in San Francisco on November 14 and explore the strategy and tactics that lead to truly successful lifecycle email programs. Get your ticket → How to build, grow and nurture your email team Level: For all Digital marketing, and certainly email,
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hremon716
Mar 01, 2022
In Share your story with us
Only a few tickets left for this year's workshops! Don't miss these amazing workshops led by email marketing experts. There are only a few tickets left for each workshop, so be sure to grab yours before they go! One of the great benefits of Litmus Live is the opportunity to learn from the top experts in the email marketing industry. In addition to sessions in each city, attendees can pick the brains of speakers during our exclusive “Ask an Expert” sessions, as well as hang out during mealtimes, networking breaks, and after-party talks. However, one of the best ways to learn from the experts is to attend a Litmus Live workshop. Lasting four hours, our interactive workshops combine lectures, group discussions and hands-on exercises packed with ideas from email marketing experts. And they cover a wide range of topics, from design and development to email marketing strategy and professional development. Curious to know what Litmus Live 2019 has in store for workshop E-Commerce Photo Editing Service attendees? Read on to learn more about this year's amazing workshops in Boston and San Francisco. Get started with interactive emails Level: Intermediate to Advanced While we've already covered some advanced development topics in workshops, this year marks the first time we've dedicated a half-day workshop to interactive messaging. Getting Started with Interactive Emails will provide you with the basic tools to start adding your own interactive effects to emails while ensuring that all email clients are covered by solid fallback. What are you going to learn? Alice Li, Litmus Senior Messaging Engineer, will cover: How interactivity makes emails more engaging and powerful Simple incremental enhancements to add interactivity to any existing email Understanding advanced CSS pseudo-selectors for top-level hover effects When and How to Use CSS Animation in Emails A description of creating a simple interactive carousel using the punch card check box method Fallback tactics for your interactivity A high-level overview on how to start working in Google's AMP4Email Bring your laptops: you won't just watch, you'll code your own interactive email elements!
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hremon716
Mar 01, 2022
In Share your story with us
Every year we see new design trends shaping digital marketing, from the use of color and imagery to typographic trends, interactivity, and more. In our “Trends in Email Design” series, we take a look at the hottest trends in digital design and how they translate to email marketing. Typography in emails has been a hot topic of discussion for several years. Web fonts allowed email designers to be more creative and helped brand identities stand out. In 2019, the world of print and digital design has seen a trend towards bigger and bolder typography, and this trend is hitting our inboxes as well. The reason for this trend? It's another way to grab a subscriber's attention, make a bold statement, and deliver key messages quickly. Bold headlines are quickly becoming the norm in email design, often stealing the spotlight from or even replacing photography or other images! Writers create succinct and fun content that attracts and intrigues while remaining digestible and engaging. This harmony between voluminous Image Masking Service and concise texts increases the chances that the messages will be heard. So, as designers and copywriters get more creative with text, emails with fewer or no images are on the rise. Bold Typography in Email Marketing Here are some examples of brands getting their message across with big, bold, and beautiful typography. Made Many retailers rely on the power of product imagery to grab subscribers' attention. But does every email have to lead with this? For the Made.com furniture market , this is not the case. Instead, they welcome new subscribers with a beautiful and bold headline. Their use of the FS Neruda typeface and the perfectly placed hand-drawn scribbles grab the reader's attention. See code and its rendering between clients in Litmus Builder GoPro Yes, the images in this email are stunning. But it's the bold typography that makes this email from GoPro truly special. Subscribers can quickly grab the message just by scanning that email, and by reversing simple words into each headline, GoPro helps get the message across that whatever your buzz, you can capture the perfect shot. To make this bold statement, GoPro uses Montserrat , an open license font that complements clean, uncluttered compositions.
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