They want advice and actionable insights to help them make sound business decisions – and that's a lot less controversial than politics. Business journalists - while they want to get to the heart of the story - usually fulfill a service role, which is to provide viewers or readers with actionable information that will help them in their work, their investments, the choice of good bank. , or another business-centric topic. 2. Public relations > social media. According to Real Estate Photo Editing Dukas, the main reason why traditional advertising and public relations are better than tactics such as social media and paid ads is the perception that they are authentic. After all, over 80% of customers are completely unaware of online ads and 91% believe online ads are more invasive than they were just two years ago.

awareness, encourage conversions and increase revenue. The top 10 tips for generating good publicity are… 1. Brands should focus on credibility first. “Credibility is the number one benefit of public relations for business growth,” says Richard Dukes, president and CEO of Dukes Linden Public Relations. In fact, 64% of users believe shared values ​​help them build trust with businesses – and communicating your brand value will add to that trust. Fortunately, this is surprisingly easy to do in Color Correction Service business-centric advertising, especially since there is a big difference between the business press and the political press. “Traditionally, the business press doesn't take a strong point of view,” says Dukes. “It tries to be informative because people who read it want to learn.