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sab35807
Mar 30, 2022
In Share your story with us
The way you stylize both product photos and promotional photos can display your unique personality. For example, a plain white background looks better for traditional, professional sites, while product photos in context (i.e., taken at the park) can add a quirky flavor that may suit your site well. Copy – After visuals, the words you use are the next best strategy for showcasing your personality. Young and hip brands will use a more casual lingo, maybe even emojis, while brands aiming to increase consumer trust or portray sophistication may use more formal language. The tone of your copy isn’t just for the Home and About pages, but everywhere you use words, including product descriptions. After visuals, the words you use are the next best strategy for showcasing your personality. Young and hip brands will use a more casual lingo, maybe even emojis, while brands aiming to increase consumer trust or portray sophistication may use more formal language. The special leads tone of your copy isn’t just for the Home and About pages, but everywhere you use words, including product descriptions. Shopify Settings – This may not be known to Shopify beginners, but most themes allow you to customize the settings for additional personalization. Take full advantage of these options by uploading your own logos, customizing your color scheme and typography, and choosing the number of items to display per line. You can sometimes even decide how to present your social media buttons. A lot of Shopify critics will say the biggest drawback to Shopify is the lack of diversity, but if you explore the system enough, you’ll find plenty of ways to build a site that’s yours and yours alone. Shout your value proposition from the rooftops A good strategy for any business, e-commerce or otherwise, is to clearly and distinctly showcase your value proposition. How can your brand help a prospective customer’s life? Why should they bother stopping by your site in the first place? Often, you only have a few moments to convince visitors not to bounce, so you want your value proposition front and center.
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